Tailor your Techniques Due to a wealth of information on the internet, increased competition, a rising number of decision-makers, and a focus on price as the primary differentiator, selling is…
Personalization Matters Research consistently shows that personalization influences response, and often plays a key role on how consumers interact with transactional and marketing communications. Over 30% of respondents to a recent InfoTrends survey indicated that transactional communications sent…
A Vertical Market Approach Can Pay Dividends Realistically, marketers cannot do everything and satisfy everyone’s needs because resources will not stretch that far. Successful programs will target offerings toward customers…
