How to effectively reach customers during COVID-19
Since March, the world has adjusted to a new normal. Offices, restaurants, and other non-essential retail shops have closed, but that doesn’t mean your business needs to stop. With (almost)…
Is Direct Mail Still Effective in 2020?
3 ways to improve your direct mail marketing effectiveness this year Imagine this: Your business objectives for 2020 have increased while your marketing budget has remained the same (if not…
COVID-19 Update From Canada Post
The following is a statement from Canada Post relating to the COVID-19 outbreak. Directworx is monitoring this situation as it develops, with the health and safety of our customers and…
2019 – Part 2: Hunters, Farmers, and Automated Excellence
Tailor your Techniques Due to a wealth of information on the internet, increased competition, a rising number of decision-makers, and a focus on price as the primary differentiator, selling is…
2019 – Part 3: Personalization Plus Print Proves Powerful
Personalization Matters Research consistently shows that personalization influences response, and often plays a key role on how consumers interact with transactional and marketing communications. Over 30% of respondents to a recent InfoTrends survey indicated that transactional communications sent…
2019 – Part 4: Future Proofing
A Vertical Market Approach Can Pay Dividends Realistically, marketers cannot do everything and satisfy everyone’s needs because resources will not stretch that far. Successful programs will target offerings toward customers…
