COVID-19 Update From Canada Post
The following is a statement from Canada Post relating to the COVID-19 outbreak. Directworx is monitoring this situation as it develops, with the health and safety of our customers and…
2019 – Part 2: Hunters, Farmers, and Automated Excellence
Tailor your Techniques Due to a wealth of information on the internet, increased competition, a rising number of decision-makers, and a focus on price as the primary differentiator, selling is…
2019 – Part 3: Personalization Plus Print Proves Powerful
Personalization Matters Research consistently shows that personalization influences response, and often plays a key role on how consumers interact with transactional and marketing communications. Over 30% of respondents to a recent InfoTrends survey indicated that transactional communications sent…
2019 – Part 4: Future Proofing
A Vertical Market Approach Can Pay Dividends Realistically, marketers cannot do everything and satisfy everyone’s needs because resources will not stretch that far. Successful programs will target offerings toward customers…
