Programmatic Direct Mail

Reach customers and prospects where other channels fail and engage buyers when and where they’re most likely to make purchase decisions.

Your campaign’s success depends on delivering your brand message to customers and prospects while the buying decision is top of mind. The Directworx Programmatic Direct Mail system creates highly personalized and relevant offers through data-driven processes which are then delivered quickly to your target audience.

Our Programmatic DM system triggers automated business rules that quickly funnels a compelling creative and offer to prospects or customers. We design your custom creatives to deepen connections with existing customers and make a more tangible impact on prospects, and then deliver those offers directly in-hand. And best of all, once everything is in place we manage oversight of the automations so there is no additional work effort required.

Data Integration

Our flexible process integrates data from SalesForce, HubSpot, or any CRM or data platform.. Directed by your business strategy, your data can power personalized loyalty campaigns segmented by customer behaviour, trigger abandoned cart reminders personalized to the shopping cart or target hard-to-find new prospects using Canada Post’s geotargeting GIS data by getting your brand in front of customers with demonstrated product interest.

Automated Workflows

Our strategy-driven workflows ensure seamless movement of data, automatically personalizing preset mail pieces. We can apply customer or geographical suppressions, trigger-driven variable messaging and imagery resulting in multiple offers, all in a cohesive workflow.

Personalization

Personalized direct mail builds a connection with your audience, impacting buying decisions. Data-driven and automated processes produce highly customized 1:1 mail pieces that address the individual with messaging, imagery, and offers tailored to their specific interests and aligned with their buying journey.

Speed to Market

The time between buying signals and in-hand offer is critical for customer recall and action. Our platform integration, automation, and predetermined creative mean a fast and streamlined process. Our direct integration with Canada Post enables personalized direct mail delivery in as little as 24 hours from receipt of data.

Solutions Tailored to Your Business

The DirectWorx team can manage your entire campaign, including strategy, data, creative and personalization, or you can choose ‘a la carte’ the right level and type of services you need. Regardless of the level of support you select, your customized Programmatic Direct Mail campaign will benefit from our flexible data integration, personalization capabilities and speed to market relationship with Canada Post.

Related Work

Source Cable

By changing the look and feel of their customer bills, Source Cable was able to very quickly realize an impressive return on a small investment.

Fatima Center

By working with Directworx, The Fatima Center was able to sell their printing equipment, realizing a huge cost savings.

Cub Cadet

Cub Cadet were able to overlay registration data with Canada Post mail data to see what results were like for the campaign, helping to quantify their return on investment (ROI).

Tell us what you need and we’ll take care of the rest

Simply meet with us to define your goals and budgets. Use our advanced services and expertise to create a mailing list tailored for your next direct mail campaign. You’ll know exactly who you’re reaching so you can communicate to them directly. From there, you can refine your list, add names, segment, and personalize your message, and even track results with detailed response analytics!

Whoever your perfect customer is…

Targetworx will help you find them.

Maximize Your Direct Mail Investment

Mailing Lists

Direct mail marketing address lists can be extremely helpful in finding new customers who are similar to your current best customers. As a Postal Expert Partner, we can help you create your own prospect mailing list. directworx is a trusted mailing list provider for hundreds of businesses.

Zero in on your audience

Once you decide on your audience, we can help you find geographic areas where they represent a large number of the population.

Customize your message

Whether you want to mail to a local area, or to every affluent neighbourhood in Canada, you can target your mailing and tailor your message for greater response.

Gain new insights

The data you receive can add valuable insights into the location and density of your target audience. These are insights that may be useful for your other marketing initiatives.

Begin a two-way dialogue

Include a call to action using a QR code or a link to a landing page to provide your customers with opportunities to respond and engage.

Complement your advertising mix

Use direct mail as a complement to other marketing media, to reinforce your message, raise brand awareness, and help get your products noticed and remembered.

Optimize your campaign with data visualization

Our data visualization tools can help you visually map out and understand your data so that you can explore unique marketing opportunities for your business.

Gather data-driven insights with data visualization to help you target your next campaign to the right audience and grow your business!