A company’s client mailing list is the most valuable asset they have, and keeping your database up to date and clean is critical. You can reduce costs by lowering the number of undeliverable pieces and increase the response rate on targeted customer campaigns. With our data cleansing services, we can help check the quality of your direct mail database.
All mailing lists are processed by an Address Validation and Correction program. This involves comparing each address using a Canada Post database that is updated monthly. When an error is detected, like the misspelling of a street name or use of an incorrect digit in a postal code, the program will make the necessary correction to validate the address.
Canada Post requires that all mailings over 5,000 pieces are at least 95% correctly addressed. In the interest of accuracy, all mailing lists received at directworx are passed through this program.
Since 2011, Canada Post has enhanced its software to provide more precise address accuracy and that means more deliverable mail. Any addresses which cannot be corrected with this program can be returned for investigation and either corrected or deleted.
Data validation is the simplest way to correct your data, minimize undeliverables and maximize your return. At directworx, we have a team of data processing experts ready to help you with your direct mail data processing needs.