What Is Direct Mail – What is Direct Mail Marketing

Specializing in direct marketing, including developing strategies and campaigns for direct mail marketing

Are you looking for marketing that will entice even the most hard-won clients?

Direct marketing, also known as direct response marketing, is a method used by businesses to directly communicate with customers, clients, and/or prospective business partners. directworx specializes in various forms of direct marketing, including developing strategies and campaigns for direct mail marketing. Direct mail is a form of direct marketing in which physical pieces of advertisements are mailed to customers or businesses. Direct mail is a popular form of advertising for reaching existing customers and targeting new customers in a geographical area based on specific demographics. Using direct mail can be effective and profitable if your end goal is reaching your target customers and improving your brand awareness. Here are some benefits of using direct mail:

Related Work

Source Cable
Source Cable

By changing the look and feel of their customer bills, Source Cable was able to very quickly realize an impressive return on a small investment.

Fatima Center
Fatima Center

By working with Directworx, The Fatima Center was able to sell their printing equipment, realizing a huge cost savings.

Cub Cadet

Cub Cadet were able to overlay registration data with Canada Post mail data to see what results were like for the campaign, helping to quantify their return on investment (ROI).

Woman reading mail

Is Direct Mail Marketing Effective?

Direct Mail remains one of the most effective methods of marketing with the highest response rate of any channel. When executed through directworx we will work with you to ensure the following elements are in place for your campaign:

  • Creative
  • Audience
  • Offer
  • Call to Action
  • Timing

We have all the tools and experience to build a campaign the gets results!

Speak To Your Market

Speaking directly to a specific person – this is the main objective of direct mail marketing. Unlike other forms of advertising, direct mail is the only one that allows for that personal touch. The level of personalization depends entirely on the data you have on your prospect. It can range from a simple address and letter salutation to in-depth information such as the type of product your client last purchased and what colours they are partial to. Anyone who has purchased a new vehicle has seen this type of advertising; if you bought a minivan you get brochures about all the new minivan innovations. This is an example of direct mailing service offered by mail houses like directworx.

With our digital personalization software and high-speed digital printers, we can bring the mailing house technologies used by Fortune 500 companies to small and medium-sized business in Canada.

Woman reading mail at mailbox
How to Get Started with Direct Mail Marketing

Getting started on a direct mail marketing campaign is easy. Our in-house creative team can create and customize your campaign setup, design, and more. As a full-service print & mail provider, we can print and mail your advertisements under one roof. Contact us to get started with your next direct mail campaign.

Benefits of Direct Mail

directworx has worked with businesses small and large in Canada for over 26 years to provide mass and national mailing services for their direct mail campaigns. Learn more about the features and benefits of direct mail below.

A Signal That Resonates

Direct mail can mean the difference between contributing to the noise and breaking through it. In addition to being a direct mailing agency, we are also a Postal Expert Partner, which means that we are always up-to-date on the tools and best practices established by Postal

In a world of digital interactions, direct mail marketing combines the intimacy of ritual and the impact of physicality. The result is a signal that resonates. According to a recent study by Postal :

Once Is Never Enough

Response rate levels depend on both reach and frequency. Managing a successful ongoing marketing program designed to increase customer conversion requires follow-through.

This should be thought of as an investment; an investment of time and money.

The rewards can be big.

Stay in Touch to Stay in Business

The timing of your message is everything.

Multiple touches to a defined list increase the odds that your message will reach your prospect, especially when you’re targeting high-level decision makers. Multiple impressions will also dramatically increase recall rates and therefore, mind share for your company’s product or service (TOMA – Top of Mind Awareness).

Want to know more about our complete direct mail services? Contact us today to get started!