Direct marketing, also known as direct response marketing, is a method used by businesses to directly communicate with customers, clients, and/or prospective business partners. directworx specializes in various forms of direct marketing, including developing strategies and campaigns for direct mail marketing. Direct mail is a form of direct marketing in which physical pieces of advertisements are mailed to customers or businesses. Direct mail is a popular form of advertising for reaching existing customers and targeting new customers in a geographical area based on specific demographics. Using direct mail can be effective and profitable if your end goal is reaching your target customers and improving your brand awareness. Here are some benefits of using direct mail:
Response rate levels depend on both reach and frequency. Managing a successful ongoing marketing program designed to increase customer conversion requires follow-through.
This should be thought of as an investment; an investment of time and money.
The rewards can be big.
The timing of your message is everything.
Multiple touches to a defined list increase the odds that your message will reach your prospect, especially when you’re targeting high-level decision makers. Multiple impressions will also dramatically increase recall rates and therefore, mind share for your company’s product or service (TOMA – Top of Mind Awareness).
Want to know more about our complete direct mail services? Contact us today to get started!
By changing the look and feel of their customer bills, Source Cable was able to very quickly realize an impressive return on a small investment.
By working with Directworx, The Fatima Center was able to sell their printing equipment, realizing a huge cost savings.
Cub Cadet were able to overlay registration data with Canada Post mail data to see what results were like for the campaign, helping to quantify their return on investment (ROI).
Simply meet with us to define your goals and budgets. Use our advanced services and expertise to create a mailing list tailored for your next direct mail campaign. You’ll know exactly who you’re reaching so you can communicate to them directly. From there, you can refine your list, add names, segment, and personalize your message, and even track results with detailed response analytics!
Targetworx will help you find them.
Direct mail marketing address lists can be extremely helpful in finding new customers who are similar to your current best customers. As a Postal Expert Partner, we can help you create your own prospect mailing list. directworx is a trusted mailing list provider for hundreds of businesses.
Once you decide on your audience, we can help you find geographic areas where they represent a large number of the population.
Whether you want to mail to a local area, or to every affluent neighbourhood in Canada, you can target your mailing and tailor your message for greater response.
The data you receive can add valuable insights into the location and density of your target audience. These are insights that may be useful for your other marketing initiatives.
Include a call to action using a QR code or a link to a landing page to provide your customers with opportunities to respond and engage.
Use direct mail as a complement to other marketing media, to reinforce your message, raise brand awareness, and help get your products noticed and remembered.
Our data visualization tools can help you visually map out and understand your data so that you can explore unique marketing opportunities for your business.
Gather data-driven insights with data visualization to help you target your next campaign to the right audience and grow your business!