What Is Direct Mail – What is Direct Mail Marketing
Specializing in direct marketing, including developing strategies and campaigns for direct mail marketing
Are you looking for marketing that will entice even the most hard-won clients?
- Precision targeting to reach new customers
- Personalizing your message to your customers
- Reminder marketing
- Save time and money
- Highest response rate of any outbound marketing
Related Work
By changing the look and feel of their customer bills, Source Cable was able to very quickly realize an impressive return on a small investment.
By working with Directworx, The Fatima Center was able to sell their printing equipment, realizing a huge cost savings.
Cub Cadet were able to overlay registration data with Canada Post mail data to see what results were like for the campaign, helping to quantify their return on investment (ROI).
Is Direct Mail Marketing Effective?
Direct Mail remains one of the most effective methods of marketing with the highest response rate of any channel. When executed through directworx we will work with you to ensure the following elements are in place for your campaign:
- Creative
- Audience
- Offer
- Call to Action
- Timing
We have all the tools and experience to build a campaign the gets results!
Speak To Your Market
Speaking directly to a specific person – this is the main objective of direct mail marketing. Unlike other forms of advertising, direct mail is the only one that allows for that personal touch. The level of personalization depends entirely on the data you have on your prospect. It can range from a simple address and letter salutation to in-depth information such as the type of product your client last purchased and what colours they are partial to. Anyone who has purchased a new vehicle has seen this type of advertising; if you bought a minivan you get brochures about all the new minivan innovations. This is an example of direct mailing service offered by mail houses like directworx.
With our digital personalization software and high-speed digital printers, we can bring the mailing house technologies used by Fortune 500 companies to small and medium-sized business in Canada.
How to Get Started with Direct Mail Marketing
Getting started on a direct mail marketing campaign is easy. Our in-house creative team can create and customize your campaign setup, design, and more. As a full-service print & mail provider, we can print and mail your advertisements under one roof. Contact us to get started with your next direct mail campaign.
Benefits of Direct Mail
directworx has worked with businesses small and large in Canada for over 26 years to provide mass and national mailing services for their direct mail campaigns. Learn more about the features and benefits of direct mail below.
A Signal That Resonates
Direct mail can mean the difference between contributing to the noise and breaking through it. In addition to being a direct mailing agency, we are also a Postal Expert Partner, which means that we are always up-to-date on the tools and best practices established by Postal
In a world of digital interactions, direct mail marketing combines the intimacy of ritual and the impact of physicality. The result is a signal that resonates. According to a recent study by Postal :
- It is entrenched in a ritual that makes consumers more susceptible to inspiration from brands they wouldn’t normally respond to.
- It is noticeable and memorable, helping brands capture consumer attention and stay top-of-mind through the purchase journey.
- It imbues messages with emotion and intimacy, suggesting it’s an effective vehicle for transmitting brand values and a conduit for deeper and more-genuine one-to-one customer relationships.
- Its value is extended, and sometimes even multiplied when it is kept, displayed and shared with others. This enables repeated brand exposure throughout the purchase journey and serves as a visible reminder until a consumer is ready to buy.
- Last, but not least, it is a powerful trigger for action and may even enhance customer value and loyalty.
Once Is Never Enough
Response rate levels depend on both reach and frequency. Managing a successful ongoing marketing program designed to increase customer conversion requires follow-through.
This should be thought of as an investment; an investment of time and money.
The rewards can be big.
Stay in Touch to Stay in Business
The timing of your message is everything.
Multiple touches to a defined list increase the odds that your message will reach your prospect, especially when you’re targeting high-level decision makers. Multiple impressions will also dramatically increase recall rates and therefore, mind share for your company’s product or service (TOMA – Top of Mind Awareness).
Want to know more about our complete direct mail services? Contact us today to get started!
