Programmatic Direct Mail: Use data and personalization to reach customers when and where they are making buying decisions

Reach customers and prospects when and where they are making buying decisions

We are excited to announce the launch of Programmatic Direct Mail, designed to help businesses grow by reaching customers and prospects through a unique and data-driven approach. Our programmatic direct mail system connects with buyers who are outside the reach of other channels and engages buyers when and where they’re most likely to make purchase decisions by delivering personalized and relevant offers quickly and efficiently to your target audience.

At Directworx, we understand that the success of your campaign depends on delivering your brand message to customers and prospects while the buying decision is top of mind. Our strategy-driven workflows ensure seamless movement of data, automating the personalization of mail pieces with trigger-driven variable messaging and imagery, resulting in multiple offers, all in a cohesive workflow.

What makes our program unique?

We integrate data from your SalesForce, HubSpot, or any CRM or data platform, to create personalized loyalty campaigns segmented by customer behaviour, trigger abandoned cart reminders personalized to the shopping cart, or target hard-to-find new prospects using Canada Post’s geotargeting GIS data. This allows us to get your brand in front of customers with demonstrated product interest, increasing the likelihood of conversion.

Our personalized direct mail builds a connection with your audience, impacting buying decisions. Our data-driven and automated processes produce highly customized 1:1 mail pieces that address the individual with messaging, imagery, and offers tailored to their specific interests and aligned with their buying journey. And our direct integration with Canada Post enables personalized direct mail delivery in as little as 24 hours from receipt of data, ensuring speed to market and customer recall.

The Directworx team can manage your entire campaign, including strategy, data, creative, and personalization, or you can choose ‘a la carte’ the right level and type of services you need. Regardless of the level of support you select, your customized Programmatic Direct Mail campaign will benefit from our flexible data integration, personalization capabilities, and speed to market relationship with Canada Post.

We are confident that our unique Programmatic Direct Mail system will help your business grow by reaching and engaging your target audience where other channels fail. Contact us today to learn more about how we can help you achieve your business goals.

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