Targeting

Whoever your perfect customer is, targetworx will help you find them.

targetworx is a targeted marketing service that allows you to locate your ideal customers, tailor your marketing to them, and increase your bottom line.

Simply meet with us to define your goals and budgets. Use our advanced services and expertise to create a mailing list tailored for your direct mail campaign. You’ll know exactly who you’re reaching so you can communicate to them directly. From there, you can refine your list, add names, segment and personalize your message, and even track results with detailed response analytics!

Tell us what you need and we’ll take care of the rest.

Zero in on your audience Zero in on your audience
Once you decide on your audience, we can help you find geographic areas where they represent a large number of the population.
Customize your message Customize your message
Whether you want to mail to a local area, or to every affluent neighbourhood in Canada, you can target your mailing and tailor your message for greater response.
Gain new insights Gain new insights
The data you receive can add valuable insights about the location and density of your target audience. Insights that may be useful for your other marketing initiatives.
Begin a two-way dialogue Begin a two-way dialogue
Use customized messaging to ‘keep in touch’ and establish more meaningful two-way dialogue with clients, so when they’re making purchase decisions, your business will be top of mind.
Complement your advertising mix Complement your advertising mix
Use direct mail as a complement to other marketing media, to reinforce your message, raise brand awareness and help get your products noticed and remembered.
Increase your ROI Increase your ROI
Measure the effectiveness of your campaign and use results to fine-tune future campaigns for improved ROI.

Know Your Audience:

The Millers

The Millers are a busy family, so marketing to them must be simple and engaging.

  • 2 children
  • Work in Service Sector
  • Annual Income between $60,000-$79,999
  • Owns a Detached Home in suburbs
  • Interests: camping, sports, entertaining friends

tw_Ashley 

Ashley is always on the lookout for great deals and savings.

Age 34
• Work in Customer Service
• Annual Income less than $35,000
• Rents an Apartment in downtown
• Interests: movies, fast food

tw_Nick

A digital native, Nick is adept at purchasing products online.

Mid 20s
• Born in Thailand
• Living in Canada while attending university
• Renting a room off campus
• Interests: gaming, hanging out with friends

tw_Gorothy

George & Dorothy always research before making large purchases.

Early 70s
• Both are retired teachers
• Purchased home in 1970 in country
• Interests: travel, gardening, community events

The following are some of the options available when using targetworx:

Define your target area.

Choose from:
  • Houses,
  • Apartments,
  • Farms, and/or
  • Businesses
Choose from:
  • Radius around a location,
  • Driving distance to location,
  • Travel time to location, or
  • Geographical boundaries

Define your ideal customer.

Choose up to 3 options from the following:
  • Age & Gender
  • Education
  • Household Income
  • Household Size
  • Marital Status
  • Children at Home – Age
  • Family Structure
  • Immigrants Place of Birth
  • Occupation Field
  • Building Type
  • Building Construction
  • Building Occupancy

Contact us today to learn how you can speak to your target audience.

Let’s get started!

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