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Programmatic Direct Mail
Smart Triggers. Better Results.

Deliver personalized print communications at the exact moment of customer intent, driven by data and automation for measurable performance.

Data-Driven Print for the Modern Customer Journey

Move beyond batch-and-blast mailings.

Programmatic Direct Mail merges the power of physical outreach with the precision of digital marketing, using real-time data to trigger highly relevant, personalized print communications. It’s about delivering the right message, to the right person, at the perfect time, ensuring your print performs for your business.

Your message. Evolved. Programmatic Direct Mail makes every impression count by connecting your print campaigns to real-time data and customer intent, delivering measurable ROI.

Seamless Integration. Intelligent Delivery.

Our in-house developed workflows connect directly with your data, automating personalized print fulfillment based on customer behavior and predefined triggers.

Data Integration

Connects with CRM, marketing automation platforms, and other data sources, including Canada Post’s geotargeting GIS data for precise audience segmentation and delivery.

Trigger Logic

Sets up automated triggers based on customer actions, events, or lifecycle stages.

Dynamic Personalization

Populates mail pieces with unique content, offers, and imagery for each recipient.

Automated Fulfillment

Print and mail campaigns are executed instantly upon trigger, eliminating manual processes.

Performance Tracking

Provides measurable insights into campaign effectiveness and ROI.

Strategic Applications for Every Business Goal

Lead Capture

Convert website visitors who abandon carts, download content, or show high intent, by sending personalized follow-up mail.

Acquisition

Onboarding

Welcome new customers with a physical onboarding kit or personalized offer after initial sign-up.

Acquisition

Re-engagement

Win back lapsed customers with targeted offers triggered by inactivity or specific past purchases.

Growth

Cross-sell

Send relevant product recommendations or upgrades based on customer purchase history or demographic data.

Growth

Renewal Reminders

Automate personalized renewal notices or loyalty offers at key moments in the customer lifecycle.

Loyalty

Automated to Perform. Built to Connect

Your Partner for Intelligent Print

As pioneers in data-driven direct mail, directworx offers unparalleled expertise and technology to help you implement highly effective programmatic campaigns.

Key Differentiators:

  • API-Ready Workflows: Seamlessly integrate with your existing CRM and marketing platforms.
  • In-House Development: Proprietary technology ensures flexibility and customization for your unique needs.
  • Security & Compliance: Trusted by organizations requiring secure and compliant document handling.
  • End-to-End Solutions: From data integration and design to print and mail fulfillment, we manage it all.

Dive Deeper: Relevant Resources

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Ready to Transform Your Print Strategy?

Connect with directworx to build a data-driven programmatic direct mail campaign that delivers measurable results.

Schedule a Meeting

Serving Canadian Businesses for 30 Years