Inside directworx’s Marketing Innovations with Goose Digital – Fireside Chat

Adopt sustainable practices with directworx to save money and minimize your environmental impact.

As businesses strive to become more environmentally responsible, finding ways to reduce costs while implementing green practices can be a win-win solution. Printing statements is a critical business function, but it often involves significant expenditure and environmental impact. Fortunately, there are several effective strategies to make your printed statements more cost-efficient and eco-friendly. In this blog, we outline five ways to achieve this, with insights on how directworx can help you implement these changes seamlessly.

Implement Double-Sided Printing

One of the simplest yet most effective ways to reduce both costs and environmental impact is to use double-sided printing. By printing on both sides of the paper, you can cut your paper consumption in half, leading to substantial savings. This straightforward change significantly reduces the amount of paper waste generated, decreasing the number of trees cut down for paper production and minimizing landfill waste. Additionally, less paper usage means lower expenses, and the initial setup of printers to default to double-sided printing can quickly result in noticeable cost reductions. directworx offers advanced printing solutions that include automatic duplex printing capabilities. By setting double-sided printing as the default option, businesses can streamline our operations while reducing our environmental footprint.

directworx was in the spotlight this week on Goose Digital’s Fireside Chat! Hosted by Jennifer Pugsley, VP of Customer Success, and Michael Turcsanyi, Founder & CEO of Goose Digital, our own Dan Schottlander, President and CEO of directworx, and Layne Gobeil, Director of Business and Product Development, had the chance to dive into how we blend digital and direct mail marketing for maximum impact.

During the chat, we shared how our innovative programmatic direct mail solutions are revolutionizing the insurance industry with precise targeting and personalized campaigns. We discussed how we craft tailored messages that resonate with specific insurance clients. By combining data integration and automation, our approach ensures that marketing messages reach the right audience at the perfect time in their decision-making journey.

From the integration of weather data and CRM insights to the use of geofencing and demographic filters, we unveiled the multifaceted strategies driving our success. These advanced techniques not only enhance the effectiveness of direct mail but also create a seamless blend of physical and digital marketing efforts.

Check out the video or audio to discover how directworx is transforming marketing and setting new standards in the industry!

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