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Blog - Page 3 of 3 - directworx

What have your bills done for you lately?

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Watch our short video to learn more about Billworx.

Bills and statements can be a powerful tool to communicate with your customer. In the right hands, they can strengthen customer relationships, decrease your costs and increase your revenue.

Billworx transforms transactional documents into promotional opportunities!

Click here to learn more.


Outstanding Business Achievement Award Finalist

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On March 4, 2014, The Hamilton Chamber of Commerce announced their finalists for the 2013 Outstanding Business Achievement Awards. And we’ve been recognized as the finalist for the category of diversity.

Sue Hall, our Production Supervisor, and Dan Schottlander, President, have been working together with Ableworks, City of Hamilton Employment Services, and Manor Personnel Deployment (associated with Woodview Manor), to employ and engage with our community. Inclusivity is important to us; reaching out to Hamilton is more than just our business.

The establishment of an Accessible Customer Service Policy and Training Program was an important goal during our process of re-branding in 2013. We’ve been working with Hamilton since our foundation in 1996 and are always looking for ways to give back to our community.

The event will be held at:

Carmen’s
1520 Stone Church Rd E,
Hamilton, ON L8W 3P9

Doors open at 5:00pm on March 31, 2014.

We hope to see you there!


Pegasus announces new brand

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Local direct mail business Pegasus Direct Mail Worx has launched a new name and brand in keeping with recent and planned service offerings. Effective June 1st the Hamilton based company will be known as simply “directworx”, conveying its broadening suite of marketing and transactional document capabilities that go beyond traditional print and mail services. “We’ve felt for some time that our original name had lost its relevance,” says Dan Schottlander, President at directworx. “The Company has evolved dramatically in the last few years to offer automated tools that improve customer relationships. Be it turn-key direct marketing solutions or generating a higher response from donors of our many local not-for-profit clients, we’ve so much more to talk about nowadays.”

Among its not-for-profit clients are such local Hamilton organizations as St Joe’s Hospital Foundation and City Kidz. For this sector, directworx provides services that ensures messaging is personal and meaningful to a specific donor at a very detailed level. “We love supporting the great work our local Hamilton charities do, be it as a client or where they provide opportunities to give back to our community” says Schottlander. CityKidz is a good example of an organization that is providing inspirational experiences to children and fostering the growth of good character in the future leaders of our city. directworx works closely with CityKidz to promote their efforts and maintain the organization’s positive image through our personalized and thoughtful marketing initiatives.

About Pegasus Direct Mail Worx

Pegasus Direct Mail Worx Inc (directworx) is a Hamilton based direct mail company in business since 1996 with 18 employees at its 90 Bay St North location. Utilizing a variety of marketing tools, the company builds compelling communications campaigns that help clients achieve marketing goals. From traditional direct mail to invoices that contain targeted promotional messaging, the company offers innovative targeting solutions to Not-for-profits, Utilities, Telecoms, Retailers and the Insurance Industry among others.

About CityKidz

CityKidz is a local non-for-profit organization working to increase resiliency and inspire big dreams for Hamilton’s children living in low-income communities. CityKidz offers transportation to and from its Saturday program, where children have the opportunity to engage in entertaining, value-based activities, and receive a snack, meal and drink. CityKidz is also proud of the relationships built through weekly home visits by adult mentors, as well as their highly successful Junior Leadership Program.


Direct Mail Fundraising More Effective Than Email

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NP-0613_webGrandma may tweet daily about her arthritis and buy her cat food online, but how does she prefer to donate?

Online or offline? Both?

Mailing a fundraising letter costs more than sending an email appeal. But for a non-profit organization there’s one method which brings in more net revenue.

You might prefer to communicate by email than by mail, but which method do your most profitable donors prefer?

The answer to this question is best settled by facts…

  • The majority of donors give their first gift through Direct Mail
    Direct mail is responsible for 75% of new donors. 16% of new donors make their first gift online.1
  • The majority of donated revenue arrives by Mail
    The typical non-profit organization in North America receives more than 75% of its total donated revenue through direct mail, 10% donate online.1
  • The majority of North American donors give through only one channel – Direct Mail
    Most donors give by direct mail as their only vehicle for donations.1
  • Canadian donors prefer to donate by Mail
    40% of Canadian donors prefer to mail a cheque, followed by donating in cash or by a cheque made in person. 17% prefer to donate online.2
  • Canadian donors prefer to be solicited by Mail
    The most preferred method of receiving a donation request is through printed mail addressed to the donor. This method is commonly used, with two thirds of donors reporting to have received this kind of solicitation in the last year.2
  • Canadians have a high opinion of Direct Mail marketers
    When asked for their overall opinion of companies which use direct mail and email advertising, 31% of respondents said they had a positive opinion towards companies using addressed direct mail, while 15% said they had the same attitude towards email.3
  • Canadians pay attention to Direct Mail
    In response to the question, “To which direct marketing advertising method do you pay the most attention?” 24% of respondents said addressed direct mail while 4% said email.3
Studies:

1 – Blackbaud 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report.
2 – Marketing Research Group Fact Sheet: Nonprofit and Voluntary Associations. Canada Post, 2007.
3 – Consumer Attitudes Towards Direct Marketing, 2008.


We Have Gone Green

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directworx is equipped to print on Forest Stewardship Council® (FSC®) certificated paper, as part of our mission to maintain the highest social and environmental standards on the market. The FSC and Rainforest Alliance models provide credible solutions to complex environmental and social issues around renewable paper fibre resources. The Forest Stewardship Council® is an international, non-profit organization founded in 1993 to support environmental, social and economic management of the world’s forests.

The process starts with responsible forest management plans, who must involve local communities and Indigenous peoples to respect their rights and beliefs. To ensure that the paper maintains the integrity established in the forest management, the FSC has established a certification process called “Chain of Custody” which tracks the supply chain from forest to mill to printer to end-user. Each company on the supply chain is responsible for tracking, isolating and marking FSC certified products within its own operation.

Whenever possible, directworx will purchase and utilize FSC certified paper from its suppliers for our digital laser printing equipment. Our FSC certification through Rainforest Alliance allows us to imprint the FSC logo and Rainforest Alliance Certified™ Seal are evidence that the paper stock. logos as certification that the paper stock is from responsibly managed sources. By displaying these logos, recipients will appreciate that your organization is taking positive action for the environment!


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