Coming January 2018:
NEW NEIGHBOURHOOD MAIL
Canada Post’s Smartmail Marketing delivers the brand experience directly to the mailbox, helping you reach and attract new customers like no other channel. Now they’re making they Neighbourhood Mail service even more attractive for brands who want to stand out and drive customer action.
Bigger, Faster, Better
Beginning in January 2018, Canada Post will increase the maximum size for Neighbourhood Mail pieces, to align with flyer industry standards. The new maximum for an Oversized piece is 12” x 11” (previously 9” x 11”) and the new thickness is 1” (previously 0.75”), up to 500g.
Canada Post is also getting Neighbourhood Mail to market faster, with a delivery cycle reduced to 3 days for urban and suburban addresses, 1 day to rural addresses.
Maximize Your Audience
Only Canada Post delivers to all 15.8 million addresses in Canada – including exclusive access to the four million apartments and condos in the country. That’s reach and coverage that’s 46% higher than community newspapers and 111% higher than daily newspapers. Neighbourhood Mail also reaches all 2 million addresses in rural Canada – often not served by other delivery methods. Grow your business by accessing all of these Canadian customers.
Stand Out From the Clutter
Protect your investment in seasonal and special events by ensuring your message is not lost in the clutter. With so many advertisers competing for share of attention in newspapers and flyer bags, it’s easy to get lost in the mix. Neighbourhood Mail gets noticed – in fact, nine in ten Canadians are most likely to read their mail the same day they receive it. What’s more, direct mail stays around the home longer; -advertising mail is kept for 17 days, on average.