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Monthly Archives: February 2019

2019 – Part 4: Future Proofing

February 28th, 2019 (No Comments)

A Vertical Market Approach Can Pay Dividends Realistically, marketers cannot do everything and satisfy everyone’s needs because resources will not stretch that far. Successful programs will target offerings toward customers that need and want their services, while setting aside the customers that do not fit that profile. This often involves a vertical market focus that […]

2019 – Part 3: Personalization Plus Print Proves Powerful

February 21st, 2019 (No Comments)

Personalization Matters Research consistently shows that personalization influences response, and often plays a key role on how consumers interact with transactional and marketing communications. Over 30% of respondents to a recent InfoTrends survey indicated that transactional communications sent via direct mail could be improved by making them more relevant, and personalization is a critical component […]

2019 – Part 2: Hunters, Farmers, and Automated Excellence

February 14th, 2019 (No Comments)

Tailor your Techniques Due to a wealth of information on the internet, increased competition, a rising number of decision-makers, and a focus on price as the primary differentiator, selling is harder today than it has ever been before. To further complicate matters, buyers’ expectations are changing. As a result, selling techniques must be refined. Smart […]

2019 – Part 1: The Right People on the Bus

February 7th, 2019 (No Comments)

2018 is in the books and now is the time to reflect on and refine investments and innovations as we ramp up for a year of growth. From attracting new talent to creating automations and operational excellence, as well as launching value-added services and planning effective marketing activities, growth and fine-tuning should be everyone’s goals in 2019. It certainly is ours here at directworx. […]