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Monthly Archives: September 2017

Build a Smarter Holiday Retail Marketing Plan

September 22nd, 2017 (No Comments)

Black Friday and Cyber Monday kick off the holiday shopping season each year, and attracts the most shoppers in stores and online. For consumers, the expectation is that retailers will have sales on these dates. During the holiday season, consumers see double the amount of advertisements than any other time of year. It’s more important […]

Design a Smarter End-of-Year Fundraising Plan

September 21st, 2017 (No Comments)

October through December is always the busiest time of year for fundraising, with 50% of not-for-profits say they receiving a majority of their contributions in that time. Though it’s a great season to give, it’s also the most competitive. Canada Post processes 36% of its volume in Q4, and consumers view twice as many advertisement […]