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Monthly Archives: April 2013

Direct Mail Fundraising More Effective Than Email

April 29th, 2013 (No Comments)

  Grandma may tweet daily about her arthritis and buy her cat food online, but how does she prefer to donate? Online or offline? Both? Mailing a fundraising letter costs more than sending an email appeal. But for a non-profit organization there’s one method which brings in more net revenue. You might prefer to communicate […]